This is an up-and-coming area that holds much promise, sited as it is in between the established Clementi township on its east, and the new economic hub of the Jurong Lake District to its west.
Clementi is also acknowledged as one of the main education and research belts of Singapore. Such as the sprawling campuses of University Town and the National University of Singapore (NUS), the Kent Ridge medical schools and centres, and both local and international schools like the United World College of South East Asia (Dover Campus) and Anglo-Chinese School (Independent).
It is also near to Ayer Rajah Expressway (AYE) for easy accessible to any part of Singapore. Clementi MRT station on the East West MRT line is within walking distance away from the development.